Campaign Corner: How do we get more people phoning?

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: You’ve talked before about how to get more leaflet deliverers and how to doorstep canvass, but what about the telephone? How do I get more people in my branch doing phone canvassing?

  1. Fun group sessions: as with most campaigning, some people like going off and being active in their own time but many others prefer the fun and support of working in a group. Organise some fun group phone canvassing sessions, where you get together in a large room with mobile phones, have an initial briefing session, make some calls and then end with some food and drink.
  2. Virtual phone banks: for people who prefer to do phoning on their own, such as because they have childcare responsibilities and want to be at home, offer an alternative to the group sessions. Both CONNECT and Ears offer a remote phone canvassing system, where people login to a secure system and get taken through the name, phone number and script for each phone call in turn.
  3. Easy surveys: just as with doorstepping, a softer set of questions than simple voting intention often works better for getting new people comfortable with the activity. Mini-phone surveys work really well for this, such as “I’m calling on behalf of your local councillor Kit Agee. As you may know, she does a fortnightly email newsletter with news about Nether Wallop. Would you like to receive future editions?”

Got any other tips? Please do share them in the comment thread below.

Want to know more about local campaigning? Campaigning In Your Community by myself and Shaun Roberts should be right up your street. It’s available for only £4 from ALDC and you can read an extract for free here.

 

 

* Mark Pack is Party President and is the editor of Liberal Democrat Newswire.

Read more by or more about .
This entry was posted in Campaign Corner.
Advert

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert

Recent Comments

  • Geoff Reid
    Caron's final short paragraph should be taken with the utmost seriousness. After 63 years I am not going to resign my membership. I have invested a lot of my l...
  • David Warren
    My main concern is that although we have 72 MPs and the chance of a few more in target seats in the rest of the country we are recording derisory votes. It has ...
  • Tim Rogers
    With today's news being dominated by Trumps lies on energy deals agreed in Ukraine and Houthi attacks our Foreign affairs , Energy and Defence spokespeople shou...
  • Jason Connor
    To regain true credibility, the Liberal Democrats must dismantle this top-down management style and focus on broadening their candidate base to include more cou...
  • Jason Connor
    I feel a bit uncomfortable with the tone of the headline. It is remarkable how "Lib Dems for Change" were accused of betraying the party when calling for Nick C...