Royal Mail delivered a new Stronger IN leaflet to me this morning. It is going out around the country this week. This is the second Stonger IN delivery this year – so far none from the Leave campaign, at least not in my postcode area. It’s a A3 leaflet setting out advantages for us all of being IN and dangers of leaving Europe.
It is my understanding that the last Stonger IN delivery went to 10m households (about a third of the country). As any campaign manager knows, cloth has to be cut according to the funds available to you. Royal Mail charge about £50 per 1000 leaflets to deliver plus there is the design, printing and costs of getting to them to RM.
If you would like to help the IN message go further you can dontate to the Stronger IN campaign or the Lib Dems’ #INtogether campaign today.
* Antony Hook was #2 on the South East European list in 2014, is the English Party's representative on the Federal Executive and produces this sites EU Referendum Roundup.
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A stone out of place and time
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The Guardian survey
http://www.theguardian.com/politics/2016/mar/20/britons-on-europe-survey-results-opinium-poll-referendum
found almost equal polling numbers for In and Out – But alarmingly, “Out” supporters were much more likely to vote. In particular, “In” supporters who were younger, and/or who vote Labour or Lib Dem, were sadly likely to stay at home on Referendum Day.
This suggests that leaflets three months ahead of the vote may be largely wasted. Though there may be a fair number of self-expressed “don’t knows”, I suspect that in reality most people have made up their minds and won’t be very much swayed by argument. Instead, what is needed is a massive “Get Out The Vote” campaign, much closer to Referendum Day, targeted at the relatively young and at non-Tory voters.
Leave campaign literature received across northeast last week.
The IN leaflet has surfaced in my bit of West Yorkshire. I can’t say that I am very impressed with it and unless they plan further deliveries, the timing is far too soon. We can only hope that it shores up the wavering ‘ Ins’.