Even Martin Luther King repeated the same message

Plugging away with the same message time after time may sound the obvious way to get your message over, but think how often discussions about what should go in a leaflet revolve around coming up with new things to say – or how when you look through the collection of leaflets from a campaign some people complain, “But they all said the same thing!”.

So let’s look at Martin Luther King’s “I have a dream” speech: an amazing piece of oratory and, surely, if you can utter such moving words, you don’t need to repeat them time and again? Well, no – for this is the story of the concluding part of that speech:

He’d been giving versions of that speech in churches and venues all across the country to the point that his advisers were absolutely tired of it and crafted a new speech for the march on the mall. The new one was much more militant, and it has a sharper tone. King gave the beginning of it and you can actually watch in the video where he closes his binder and starts giving from memory the ‘I have a dream’ speech. And his advisers sort of rolled their eyes and were probably thinking, ‘Oh, this again.’ It just serves as a reminder that sometimes it’s the 100th time you say something that people finally start to hear it.
Jeff Nussbaum, speech writer to Joe Biden during the 2008 US Presidential campaign, Politics magazine, August 2009

Of course, often the skill is in coming up with new ways of saying the same things, so that the message carries on gradually seeping through, but when even Martin Luther King had to repeat the same message, it’s a reminder that the rest of us sure do too.

Read more by or more about .
This entry was posted in LDVUSA and News.


Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

Please complete the name of this site, Liberal Democrat ...?


Recent Comments

  • Alex B
    It was good to see two Lib Dem MPs raising highly pertinent matters relevant to their own constituents and the wider population, even if they were largely fobbe...
  • Simon R
    Since I wrote the above comment, the LibDem manifesto for London has been published (https://www.londonlibdems.org.uk/robblackie/our-manifesto) so to be fair I...
  • Phil Wainewright
    Instead of restricting individual freedom, surely we should simply tax at 100% all profits made from nicotine addiction?...
  • James Moore
    @David Raw Temperance was about individuals voluntarily agreeing to give up alcohol, not the central state banning people from drinking it. At the end of ...
  • Peter Davies
    Either that is a completely unreasonable administrative fee with no relation to the cost of finding and emailing the data or the administration of our court sys...