Lib Dem Voice reported eight of the final day polls yesterday – there was just one last polling company, Ipsos MORI, due, and their figures have now been published by the London Evening Standard:
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CON 36%(nc), LAB 29%(-1), LIB DEM 27%(+4)
The average of these nine final polls is reported by the Standard as follows, with changes from 2005 in brackets:
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CON 36%(+3), LAB 28%(-8), LIB DEM 27%(+5)
There were apparently 91 polls published during the 2010 general election campaign, compared with 30 five years ago.



4 Comments
“The average of these nine final polls is reported by the Standard as follows, with changes from 2005 in brackets:
CON 36%(+3), LAB 29%(-7), LIB DEM 27%(+5)”
Actually I make it CON 35.6, LAB 27.6, LD 27.4.
Why split hairs?
What is clear here is that the Tories raised a record £50 million for their war-chest, started daily press conferences after Christmas in order to “clarify the message” and have as a result of all this extra energy, the revamp of the organisation, the new logo and new style, new message, new policies, to go with the new leader, and whats the result – an extra 3 per cent in that poll of polls above. Tells you a lot about the brand-acceptance.
Indeed, I rounded up Labour’s vote far too high! – have amended.
Who cares ??
A party should get elected on its principles and values, not on how well it spends its money to drill its rhetoric into peoples’ skulls… Honestly @Phillip Young, you make this sound like its a PR Competition for the winning formula of glossy, air-time fight for “Brand Acceptance” —
whereas I thought it was a general election ?!
To me, the fact the tories have been ignorant enough to campaign as hard as they have done in marginal seats alone, smacks of the desperate nature of the old policitcal beast in the heart of their party. It does nothing to suggest that they are anything to do with “change” whatsoever,,,, other than “short change” which is what they’ll do to the tax-payer, because that’s what a government is exactly designed to do