Liberal Democrats confirm new central campaigns teams

A further announcement as part of the reorganisation of the Liberal Democrats’ central campaigns staff.

From HQ Chief of Staff, Tim Snowball:

I am very pleased to announce that as of 17 June 2011 the full make up of the new central Campaigns Teams, working under Director of Elections and Skills, Hilary Stephenson, will be as follows:

Campaign Development Team

Key Objectives: to research, test and deliver cutting edge campaign techniques and to maximise uptake through a well planned and coordinated training and support system.

  • Jake Holland (Head of Unit)
  • Austin Rathe
  • Tim Pollard

Ground Communications Team

Key Objectives: to develop effective messages, visualisation and artwork for ground communications, to fully participate in the party’s message development, to ensure wide uptake of materials and to provide a central support framework for strategically important non parliamentary elections.

  • Shaun Roberts (Head of Unit)
  • Katy Riddle
  • Rhiannon Wadeson

Strategic Seat Operations Team

Key Objectives: to develop and communicate the Party’s target seat strategy for 2015, to communicate and garner support for the project and provide support for the most winnable seats. To coordinate central support plans for key non parliamentary elections including European Elections.

  • Victoria Marsom (Head of Unit)
  • Dave McCobb
  • Dan Purchese
  • Jon Aylwin (Wales)
  • Scottish post holder, to be appointed.

Many congratulations to all those with new roles. We are very fortunate to have such a talented and experienced team and are confident that the new arrangement will offer the party a more effective and flexible campaigns infrastructure.

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This entry was posted in Party policy and internal matters.


  • Well done to everyone appointed. I think someone left of Sarah Morris though without home I am convinced the party really would cease to function.

  • Alan Muhammed Alan Muhammed 14th Jun '11 - 9:02pm

    Agreed with Simon, Sarah Morris is the backbone of campaigns. An extremely welcome move on the literature team to undo the male-centric thinking I feel.

    Obviously, Katy and Rhiannon were appointed on the basis of merit, but I also think it’s vitally important that people who can “get into the heads” of women play a leading role in the actual copy writing and design process, given there is evidence that there’s a higher propensity for women to vote Liberal Democrat.

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