Why is Michael Ashcroft considered an election winning expert?

Lord Ashcroft, the controverisal former Conservative Treasurer and now Deputy Chairman, is back in the news again. Over the weekend, the Daily Mail ran a piece about internal Conservative disagrements over his role and there’s been plenty of criticism of him on Conservative Home, some of which made The Guardian.

Defenders of Ashcroft essentially say: he knows what it takes to win elections so having Ashcroft in charge and the serial losers being given the push is a good thing.

But how good is Ashcroft?

Well, here’s his own account of his record supporting target seats at the 2005 general election:

The national swing from Labour to Conservatives was 3.2 per cent, yet the swing in the seats which we supported was 3.8 per cent.
Dirty Politics, Dirty Times by Michael Ashcroft, p.296

You read that right: by his own admission, all his expertise and money achieved was a paltry o.6 per cent extra swing.

Given the campaign I ran at the general election secured a Labour to Liberal Democrats swing that was 9.8 points above the national average, I guess that makes me 16.3 times better than Lord Ashcroft 🙂

Do drop me a line Michael; my consultancy rates would be very competitive…

Read more by or more about or .
This entry was posted in News.
Advert

3 Comments

  • A voice from Lothian 29th Aug '07 - 7:04am

    Let the Tories dream they are campaign geniuses. Grant Schnaps (sic) anyone…

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert

Recent Comments

  • David Le Grice
    Throwing one's hands up and saying that voters always had trouble knowing what we stand for is really missing the wood for the trees. As a smaller party that's ...
  • David Raw
    @ Tristan Ward , "Orban was defeated in Hungary by a liberal conservative,"..... Orban wasn't standing in Berwick-on-Tweed or Westmorland, Tristan, and as...
  • Nick Baird
    Until recently in party briefings we were asked to take solace from the fact that Ed had the best net favourability rating of all party leaders. Not anymore - h...
  • David Sparrow
    Interesting and thoughtful article in the Guardian online, I agree now is not the time the only beneficiaries will be the Tories and Labour but Ed does need to ...
  • Peter Davies
    The Labour Party has been remarkably unsuccessful at excluding the middle class. They have the second most middle class membership of any major party (The Green...