The Voice doesn’t normally obsess over each individual new opinion poll, but today’s MORI poll is of interest as it has a question about the leadership election:
Q6 Which one of the following politicians I am going to read out, if any, would you like to see lead the Liberal Democrats?
Base: 938 British adults 18+
| % | |
|---|---|
| Chris Huhne | 12 |
| Nick Clegg | 10 |
| Other | 6 |
| None of these | 14 |
| Don’t know | 58 |



6 Comments
Another good poll question would be:
does your chosen news media keep you well informed?
I think everyone should ponder those figures as it really sets out bleakly what the party has to do in terms of Brand building.
It’s very possible that some of the positive answers (for Chris or for Nick) were from people who want to see the Lib Dems crash and burn; also, some of the don’t knows may not have been don’t cares. I wouldn’t pick either of the current two contenders, but I don’t know who I would pick…
What has a leadership candidate got to do with a Brand?
Daft question anyway.
Tony Greaves
Very silly question, although the apathy is perhaps illuminating.
As a non-supporter though, I am intrigued by the fact I have yet to meet a LibDem activist who has voted for Clegg. Or perhaps I should clarify: admitted to voting for Clegg.
I have (both voted for him and met plenty of members and activists who have too).