Mark Pack

Sky’s general election coverage will boost social media campaigning

By | Thu 11th February 2010 - 11:10 pm

Candidates who make extensive use of social media will receive a boost to their election campaigns, courtesy of Sky News’s plans to feature such material in a set of special constituency pages being created for the election.

Each constituency will have its own page and those pages will pull in feeds from candidates. Sky is asking for information on candidate blogs, Facebook fan pages and Twitter accounts, In addition, Sky will also pull in photos from Flickr and films from YouTube if they are tagged with the names of both the constituency and the candidate. (Let’s hope Sky are remember to do some moderation, else there could be some exploitation of that system…)

Sky’s decision to republish and promote content from candidates will help it reach a wider audience, benefiting those candidates who make good use of a range of online services. In particular, the inclusion of photos from Flickr and videos from YouTube is likely to benefits candidates using those ahead of candidates just relying on the written word as they are likely to look more interesting and attractive on the Sky pages, garnering more attention from the public.

If you are using YouTube yourself, my six tips for getting more viewers still apply.

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This entry was posted in General Election and Online politics.
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3 Trackbacks

  • By What we’ve been saying about the general election on Tue 16th February 2010 at 9:29 pm.

    […] Helen has reported on the party’s national campaign team, whilst when it comes to online campaigning, Sky’s general election coverage will boost social media campaigning. […]

  • By How do the media election websites compare? on Tue 6th April 2010 at 11:54 pm.

    […] use of social media to populate constituency news pages (as I blogged about previously). Easily the most imaginative use of such information across any of the site but surprisingly low […]

  • By How do the media election websites compare? | Mark Pack on Wed 7th April 2010 at 9:19 am.

    […] use of social media to populate constituency news pages (as I blogged about previously). Easily the most imaginative use of such information across any of the site but surprisingly low […]

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