It is a classic journalist’s trap. David Cameron was challenged on LBC Radio. “How much does a value loaf cost?” His guess was “way north of a pound.” “Caught you”, the presenter almost said. A value loaf, in London at least, costs 47p.
Now, I simply did not believe this. To my certain knowledge – until this afternoon – an 800g white loaf costs a full £1. Of course, I was wrong.
I live in a classic rural market town of around 10,000 people, three supermarkets, four convenience stores, a great market, local butchers and bakers, and much more. Ludlow has streets that are amongst the 10% richest in the country. But walk just half a mile from the historic centre and you will find housing areas that are amongst the 10% most socially deprived areas in Britain.
We are a town famous for its food and we have some of the best bakers in Britain. But for so many of our residents, the price of bread really matters.
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