Tag Archives: brunel university

Online campaigning’s reach lags only modestly behind offline campaigning

By Mark Pack | Mon 12th April 2010 - 8:20 pm

A new survey about how many people have been reached by the online campaigning of political parties has been written up in the media as a bad news story, in more than one place, even though the data shows online campaigning reaching not that many fewer people than offline campaigning.

The Nesta survey (carried out 31 March – 9 April) found 21% of people saying they could recall emails, adverts or websites from the political parties. This compares with 27% of the electorate who say in the recent Brunel survey that they have been reached by the offline campaigning …

Posted in Online politics | Also tagged NESTA | 1 Comment

Campaign survey: mediocre news for democracy, good news for the Lib Dems

By Mark Pack | Wed 31st March 2010 - 11:50 am

The results are in from a survey carried out by Brunel University into how much campaigning the public has been on the receiving end of.

The mediocre news as far as democracy is concerned is that 27% of the electorate say they were contacted by at least one of the three main political parties during February (by phone, letter, leaflet, email etc.). Coming just before a general election that 27% figure is not great, even if you factor in that some people do seem to forget they has been contacted and also that other parties have been campaigning too. It’s much …