Tag Archives: brunel university

Online campaigning’s reach lags only modestly behind offline campaigning

A new survey about how many people have been reached by the online campaigning of political parties has been written up in the media as a bad news story, in more than one place, even though the data shows online campaigning reaching not that many fewer people than offline campaigning.

The Nesta survey (carried out 31 March – 9 April) found 21% of people saying they could recall emails, adverts or websites from the political parties. This compares with 27% of the electorate who say in the recent Brunel survey that they have been reached by the offline campaigning …

Posted in Online politics | Also tagged | 1 Comment

Campaign survey: mediocre news for democracy, good news for the Lib Dems

The results are in from a survey carried out by Brunel University into how much campaigning the public has been on the receiving end of.

The mediocre news as far as democracy is concerned is that 27% of the electorate say they were contacted by at least one of the three main political parties during February (by phone, letter, leaflet, email etc.). Coming just before a general election that 27% figure is not great, even if you factor in that some people do seem to forget they has been contacted and also that other parties have been campaigning too. It’s much …

Posted in General Election | 1 Comment
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Recent Comments

  • Steve Trevethan
    Thank you for an interesting and relevant artticle, not least the contemporary, relevance of the writings of Hannah Arendt. Might the profound need for pol...
  • Kira Collins
    @Henry My frustration with the election result is due to seeing us lose half our vote share while the Green Party can stand for the first time and immediately ...
  • Daniel Walker
    @Tristan Ward Let’s put some numbers on that. This study (from Denmark published in 2016*) put the number at 6.4 46 XY females per female 100,000 live birt...
  • Daniel Walker
    @David Raw "I didn’t say that, Daniel, though what I imply is that the party needs to prove to and make clear to the electorate the value and choices that ...
  • Andrew Tampion
    "England is too much larger than the other three for that to work in any satisfactory way, as I mentioned to Kira." I don't agree. If all matters other than th...