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Online campaigning’s reach lags only modestly behind offline campaigning

A new survey about how many people have been reached by the online campaigning of political parties has been written up in the media as a bad news story, in more than one place, even though the data shows online campaigning reaching not that many fewer people than offline campaigning.

The Nesta survey (carried out 31 March – 9 April) found 21% of people saying they could recall emails, adverts or websites from the political parties. This compares with 27% of the electorate who say in the recent Brunel survey that they have been reached by the offline campaigning …

Posted in Online politics | Also tagged | 1 Comment
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Recent Comments

  • nigel hunter
    We cannot fund the needs of the people and country if we are a low tax party....
  • Jonathan Calder
    Do we want to be a low-tax party? It seems the leadership wants to fight the next election on that basis, but I detect no great enthusiasm for the idea among th...
  • Nick Baird
    @Alex @Rees - I was referring to the quoted surveys by VPZ and E-Cigarette Direct, who have a vested interest in selling vapes and are effectively claiming that...
  • Rees Southern
    Hi Nick, as Alex points out, ASH is not a vested interest. Nor are the other organisations mentioned in my article, including the Royal College of Physicians, C...
  • Matt (Bristol)
    I dont think lib dems should be a low tax or high tax party. I would like them (Or someone else) to be a subsidiarist, consensualist party, whereby levels of ta...