Tag Archives: digital campaigning

There’s a manatee loose on the internet – and it will encourage voters towards the Liberal Democrats

I knew there was something weird going on with my Facebook feed. There are plenty Liberal Democrat related items in it all the time, but I’ve noticed adverts for things I’ve been interested in. I’ve also noticed that the UK Liberal Democrat website now seems to tell me lots of things about the very excellent Mike Crockart. I suspected technical wizardry of some description and wondered what was coming next given the way that Austin Rathe and his colleagues seem to be able to get into my head.

The secret is out now. It’s called Operation Manatee. A manatee, as Wikipedia will tell you,  is a quite peaceful looking sea cow type thing that, interestingly, has prehensile lips. The left and right sides of the upper lip can move independently of each other. This clearly is not any sort of parallel to the Liberal Democrats. Manatee is based on the Obama campaign’s similarly marine-named 2012 Project Narwhal.  This enabled Obama’s campaign to send very specifically targeted emails on controversial subjects to those voters who would be sympathetic.

Manatee works in a similar way, using Facebook and YouTube. This video gives more details.

Over 2 million social media adverts to be placed in the final phase of the campaign, right up till close of poll on Thursday night.

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The Times: Lib Dem digital operations “closest to Team Obama”

The way the parties approach digital campaigning is examined in today’s Times (£), which is very complimentary about the Liberal Demcorats’ operation, saying that it is closest to the gold standard in this area, the Obama campaign.

Thanks to their strong ground intelligence, the Liberal Democrats have been able to come closest to the “micro-targeting” of individual voters pioneered by Team Obama. Yet data protection issues and lack of money present stumbling blocks for British parties as they try to match his campaign’s success.

Soon-to-be Marathon Man Austin Rathe is quoted:

Closest to the Obama model are the Lib Dems, who have a wealth of data gleaned from a long focus on door-knocking and detailed canvassing. In 2011, the party decided to shell out a “seven-figure sum” on Connect, a voter database used by the Obama campaign. It then paid a data company to identify the Facebook profiles of as many voters as possible. Rather than asking the site to target a broad range of people, the Lib Dems can provide lists of individuals to be targeted with a particular message.

On the day of the autumn statement, the party paid to push a story about a road expansion in front of 11,000 target voters in Berwick. “We will never put out a blanket email or Facebook post,” says Austin Rathe, a Lib Dem staffer. “We will make sure you see something you care about, whether it’s on the environment or climate change.”

What? You mean there are things I don’t see? Definitely in the huff now.

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Welsh Lib Dems get good media coverage for new website launch

Welsh Lib Dems weibsiteNew websites put Welsh Lib Dems at forefront of web campaigning” screams the headline on Wales Online. Not bad coverage for the launch of a website, albeit one using the new .wales and .cymru domain names.

Kirsty Williams is quoted as saying:

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LibLink: Mark Pack: There’s rather more to the story of “Police call on someone who tweeted criticism of UKIP”

There’s been a fair bit of discussion online about the incident last weekend when two Cambridgeshire Police Officers visited Green Party member Michael Abberton over a tweet which contained his edited, fact checked version of an anti-UKIP poster designed by someone else.

He told the whole story on his Axe of Reason blog.

Julian Huppert, as you can imagine, expressed concern about the and …

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Austin Rathe talks to the Standard about the importance of political geekery

imageThe appointment of Obama’s strategist David Axelrod to advise the Labour Party has prompted the Standard to take a look at the digital operations of the three main parties. All three are looking to the success of the Obama campaign’s collection and use of data.

We know that the most effective digital campaigners are those who spend most of their time on the doorsteps. Jo Swinson was a Twitter pioneer, as was Willie Rennie and we know how much time Tim Farron spends on there. These three share a massive commitment and …

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