Tag Archives: direct mail

Campaign Corner: How can I make my direct mail better?

By Mark Pack | Mon 27th February 2012 - 3:25 pm

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: We’ve started doing a lot more direct mail in my local party, partly because there are so many shared houses and blocks with one letterbox. How can we make our letters better?

Direct mail is a very important and powerful tool, as long as you remember it’s about quality as well as quantity:

Posted in Campaign Corner | Also tagged featured | 1 Comment

Not all your letters have to be the same: a European lesson

By Mark Pack | Wed 17th November 2010 - 8:55 am

The following piece by Dinti Batstone and myself appeared in the November edition of ALDC‘s Campaigner. It follows up on two common themes of ours – Dinti’s on targeting European voters and mine about direct mail:

It’s been a case of two steps forward, one step back in many local parties when it comes to getting more out of direct mail over the last few years. As covered previously in of Campaigner, the emphasis on doing direct mail more often and to more people has sometimes come at a cost in variation. Rather than, say, one batch of direct …