This year I decided to carry out an experiment. I had the feeling that our strategy of Targeting had swung too far one way and was over-allocating resources, adding to the haemorrhaging of our Core Vote and leading our supporters, ex supporters and electorate at large to view the LibDems as increasingly becoming irrelevant.
So I decided to do some work in the non-Target ward in Ealing that I had been allocated without using any human or material party resources. I also did not work with the other “paper candidates” in the Ward as I did not want to detract from their efforts in helping in the Target wards.
This was the result of my limited effort in my Ward Ealing Broadway:
| Ealing Broadway Ward |
|
|
|
|
|
|
|
Vote 2014 |
Vote 2018 |
Share 2014 |
Share 2018 |
Change |
Pct Change |
| Dorothy Brooks/Joyce Onstad |
524 |
789 |
4.72% |
6.24% |
265 |
50.57% |
| Patrick Salaun |
442 |
627 |
3.99% |
4.96% |
185 |
41.86% |
| Mark Sanders/Toran Shaw |
391 |
572 |
3.53% |
4.52% |
181 |
46.29% |
|
|
|
|
|
|
|
| Total LibDem |
1357 |
1988 |
12.24% |
15.72% |
631 |
46.50% |
|
|
|
|
|
|
|
| Total Vote |
11090 |
12644 |
|
|
|
|
|
|
|
|
|
|
|
| Electorate |
10390 |
10641 |
|
|
|
|
| Turnout |
38.49% |
41.30% |
|
|
|
|
And here is the result in Ealing Common Target Ward where much of the Ealing resources were concentrated: