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Helen Duffett

Academics say airbrushed images do harm girls and boys

By Helen Duffett | Mon 9th November 2009 - 2:48 pm

A group of 44 academics is lobbying the Advertising Standards Authority to change the rules on ads featuring airbrushed models, following the publication of a research paper which says that such ads encourage eating disorders and self-harm.

The paper was organised by the Liberal Democrats as part of their Real Women campaign, which calls for a ban on airbrushed advertising images aimed at children, and for ads aimed at adults to carry a disclaimer.

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