In the run up to the election, I sent numerous emails to activists in Hornsey and Wood Green, congratulating them for hitting ‘green’ in all our HQ-monitored key performance indicators (KPIs).
We were model pupils. Bar membership, I think we hit green every month, on every indicator.
And it’s no wonder. We worked so hard – and the campaign was the biggest that Hornsey had ever seen: in terms of numbers of activists on the ground, number of doors knocked on, and pieces of literature produced and delivered.
We were more organised and more targeted in our approach than ever before. We couldn’t have worked harder.
In fact, the one thing that didn’t hit ‘green’ was the only thing that really mattered – the result. That was a big fat (-10,000) red.
This pattern was true of many other seats – and as a local campaign manager, I’ve put a lot of thought into why this happened.
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