Tag Archives: leave voters

Can the nation somehow unite around the values represented by Money Saving Expert, NSPCC, TK Maxx and M&S?

Our esteemed editor, Caron, returned yesterday from a very well earned holiday and, revitalised by sun-soaked walks on Rosemarkie Beach, underscored the party’s need not to “go wobbly on the EU“. She concluded:

The future prosperity of our country depends on us winning these hearts and minds and we need to get on with it. We need to provide the glue that helps this very divided country to come back together and solve the problems it faces.

According to research based on years of mass polling by YouGov, uniting the country could boil down to somehow responding to the common themes represented by four brands: Money Saving Expert, NSPCC, TK Maxx and M&S.

Based on affinities identified in the polling, Emily James, chief strategy officer at advertising agency Rainey Kelly Campbell Roalfe/Y&R says that the brands that are most likely to determine whether someone voted Leave or Remain in the referendum are:

Posted in Op-eds | Also tagged and | 9 Comments

Engaging with disgruntled Leave voters

Beside the ongoing drama around Westminster, there’s an urgent task to be done among those who voted to leave the EU and are beginning to regret it. This is crucial for the country, and wise for us as well.

I’m thinking of those taken in by false “promises” — there isn’t an extra £350 million a week for the NHS, or an end to free movement of people, Brexit doesn’t mean an end to fishing quotas, and “taking back control” now sounds like a joke. They were already alienated and this is not helping.

We’re hearing stories of Brexit hitting places that voted for it: Lush moving from Poole, Forterra mothballing plants in Accrington and Claughton. Vacancies and job prospects are down. We need a more constructive response than a brutal “You voted for it”.

If Labour were acting as a proper opposition rather than embroiled in in civil war, they would be highlighting further betrayals from the Tories: most startling is the abandoning of plans to move to a budget surplus. If it were to be so quickly abandoned now, why was it clung to for so long despite fuelling misery for millions? How many voted Leave because of that pain?

Posted in News | Also tagged and | 36 Comments

The referendum: What were people voting about?

Two articles give much food for thought about the referendum. The Independent’s “Austerity and class divide likely factors behind Brexit vote” finds that 60% of the country self identfy as working class and have strong views on immigration, benefits and the unemployed. The report also mentions anti-establishment feelings towards bureacracy and government. The social mobility of the second half of the twentieth century, which saw many working class people move into middle class jobs has all but ended so the possibility of social mobility as a route to security is no longer available. The article also notes short terms changes in that in the years immediately following the 2008 crash there was high approval for austerity, but that has now lessened, with views on related issues, such as the proper rate for benefits, being confused. There is also a mixed pattern with regard to stress and freedom at work and also towards the ideas of coalition and voting reform.

The Guardian’s “Meet 10 Britons who voted to leave the EU” outlines a series of views from leave voters about what they were voting for and against.

The views expressed resonate with the idea that people were voting against the EU as representing the interests of the elite and not the interests of ordinary people. This quote sums up that view:

Posted in Op-eds | Also tagged | 30 Comments
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    Frankie It is. The one party is the Communist Party of China.
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