Tag Archives: market research standards board

Market Research Society rules that it is ethical to poll about false personal allegations

The Market Research Standards Board (MRSB) has cleared YouGov of all the complaints made about its polling of 16-19 April during the general election – but in so doing has raised a big question about what now counts as ‘ethical’ polling. The MRSB’s ruling gives the green light to pollsters asking questions on behalf of their clients which contain false allegations about a person, even if those allegations have not previously been made in public.

The Market Research Society Code of Conduct (to which YouGov subscribes, along with other British political pollsters), states that “researchers shall be … honest” and …

Posted in News and Polls | Also tagged , , , , and | 6 Comments
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