Tag Archives: market research standards board

Market Research Society rules that it is ethical to poll about false personal allegations

The Market Research Standards Board (MRSB) has cleared YouGov of all the complaints made about its polling of 16-19 April during the general election – but in so doing has raised a big question about what now counts as ‘ethical’ polling. The MRSB’s ruling gives the green light to pollsters asking questions on behalf of their clients which contain false allegations about a person, even if those allegations have not previously been made in public.

The Market Research Society Code of Conduct (to which YouGov subscribes, along with other British political pollsters), states that “researchers shall be … honest” and …

Posted in News and Polls | Also tagged , , , , and | 6 Comments
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    Daniel Walker, I'm fully aware of how the EU elective system works, and the point is that European voters are not allowed any direct access to that process. [ p...
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    @Tom Bailey "instead of the white/black smoke system used to choose Pope von der Leyen" The President of the European Commission is nominated by the European...
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    Mark, I notice other comments have not made it and in truth there is no reason for me to derail this thread. But I genuinely believe there are a significant num...
  • Hywel
    Paul - what was this. It isn't on the wikipedia page of polls. Not surprised by the lack of commentary - the slow but noticeable down-tick in reform poll rati...