Tag Archives: market research standards board

Market Research Society rules that it is ethical to poll about false personal allegations

The Market Research Standards Board (MRSB) has cleared YouGov of all the complaints made about its polling of 16-19 April during the general election – but in so doing has raised a big question about what now counts as ‘ethical’ polling. The MRSB’s ruling gives the green light to pollsters asking questions on behalf of their clients which contain false allegations about a person, even if those allegations have not previously been made in public.

The Market Research Society Code of Conduct (to which YouGov subscribes, along with other British political pollsters), states that “researchers shall be … honest” and …

Posted in News and Polls | Also tagged , , , , and | 6 Comments
Advert

Recent Comments

  • Sandy Walkington
    Man is born free and everywhere s/he is in chains… Michal you are an outstanding mayor, proud to have you as my first citizen....
  • Jana
    “ There is no offence of using the wrong lavatory and there never has been” This is correct - an offence would only be committed if there were some malicio...
  • cim
    Agreed with a lot of the above, "compulsory voting" is just a way to mask the symptom that there's not much in our current democracy that gets people excited to...
  • Stephen Gosling
    I was against compulsory voting until a few decades back when I saw in my then ward the age & assumed income cohorts of those currently voting. If we want t...
  • SteveTrevethan
    Thanks to all for a most interesting and relevant article and set of comments! From the information and possibilities therein contained, is it the case that ...