Tag Archives: munira wilson

A story, a story, my kingdom for a story

By Mark Pack | Wed 14th March 2012 - 3:50 pm

Neil Stockley has often, and rightly, written about the power of stories in conveying a political message. A dry recital of bullet points and decimal points may make for a good conference motion or a useful background briefing document. What it does not make for is a message that will move and convince people. It needs a story to bring it to life.

Last week I heard Norman Lamb talking to Twickenham and Richmond Liberal Democrats, at a fundraiser for Munira Wilson’s GLA campaign. His speech neatly illustrated the point. As he was getting into the flow, he veered …

Posted in Op-eds | Also tagged neil stockley and norman lamb | 2 Comments

Ed Davey: someone getting the messaging right

By Mark Pack | Tue 29th November 2011 - 10:54 am

Having previously criticised other Liberal Democrat speech makers for having speeches which have positive things to say about the past but only gloom about the future, it is only fair to point out that there is one I have heard who does painting a picture of a positive liberal future well – Ed Davey.

I’ve heard Ed speak a handful of times now, but it was his latest speech that was the most striking in this regard as it was at a South West London Lib Dem fundraiser for Munira Wilson, just after Tim Farron had spoken. Tim’s …