Tag Archives: neil stockley

The Lib Dem narrative dilemma: forget about 2010, start looking forward to 2015

your vote matters lib dem leafletWe Lib Dems are past masters of the squeeze message. “The Tories can’t win here: vote Lib Dem to keep Labour out”; “Labour can’t win here: vote Lib Dem to keep the Tories out”.

But since 2010 we have become the victims of a just-as-vicious squeeze message. Labour says: “Lib Dems are propping up a toxic right-wing Tory government pushing through disgraceful policies (which we will quietly sign up to later — viz cutting child benefit for wealthier parents — once we’ve capitalised on public anger).” …

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A story, a story, my kingdom for a story

Neil Stockley has often, and rightly, written about the power of stories in conveying a political message. A dry recital of bullet points and decimal points may make for a good conference motion or a useful background briefing document. What it does not make for is a message that will move and convince people. It needs a story to bring it to life.

Last week I heard Norman Lamb talking to Twickenham and Richmond Liberal Democrats, at a fundraiser for Munira Wilson’s GLA campaign. His speech neatly illustrated the point. As he was getting into the flow, he veered …

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LibLink: Mark Pack – Nick Clegg turns media weakness into media strength

Over on his work blog, The Voice’s Mark Pack has a post looking at the extremely successful media coverage of Nick Clegg’s speech on tax policy, with the party using the fact that much of the media is still surprised by the idiosyncracies of coalition to our advantage.

Here’s a sample:

In a country used to coalitions, having the leader of one of the parties in government talk about their tax priorities a few months ahead of a budget would not be remarkable. With the British media habits, it had made today’s speech from Nick Clegg to banner news – lead story

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The Liberal Democrat challenges for 2012: A coherent narrative

To mark the start of 2012, we’re running a series of posts over consecutive days on the main challenges for the Liberal Democrats in 2012. I’ve already written about the four priorities for the party’s new Chief Executive, Tim Gordon, but as the Liberal Democrats are more than just the one man whilst he has four, this series sets out six for the party.

Yes, the party still needs a narrative.

No, a shopping list isn’t one as Neil Stockley explains.

Yes, it needs to be consistent.

No, it shouldn’t major on the bad news.

Yes, it should feature fairness.

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The message that won the Mayor selection for Brian Paddick

Neil Stockley, one of the best Liberal Deomcrat commentators when it comes to messaging and presenting a coherent narrative, has taken a look at the message which propelled Brian Paddick to victory in the London Mayor selection contest:

Liberal Democrat selection campaigns for London mayor are strange beasts, as the party seeks out a mega-campaigner who can rally the troops and pull in more assembly members by his/her coat-tails.   This time, the dynamics were mixed up even more by the entry into the race of the former Montgomeryshire MP, Lembit Opik.  (Lembit had a defeat narrative in which he compared

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10 lessons for winning an AV referendum

An excellent post from Neil Stockley:

Holding a public vote on changing the voting system is a radical step for the UK. But it has been done before. In 1993, my home country, New Zealand held the second of two referendums to decide how to elect MPs. An established Westminster democracy voted by a 54:46 per cent margin to get rid of first past the post (FPTP) voting and put in its place the German-style mixed member proportional (MMP) system…

Of course, the UK in 2011 will not be New Zealand in 1993 and, for that matter, AV is not a proportional voting system. But I

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Turning Canadian

Overseas places come and go as the fashionable one to talk about in Westminster political circles. After 1992 it was Japan, with the fourth Conservative general election victory in a row spawning comparisons with Japan and the long period of Liberal Democrat rule there. In the run up to 2005 it was the Australian state of Queensland, where an incumbent state government had seemed set for re-election but suffered a shock defeat, put down largely to complacency amongst its supporters. And of course, as a third example, when in doubt there’s always the 1960 US Presidential election, Barack Obama or …

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Daily View 2×2: 6 April 2010 – they’re off!

Good morning and welcome to Daily View on this, the first day of the General Election.

As if we hadn’t all been at war footing for weeks anyway.

In history on April 6th, in 1869 celluloid was first patented, paving the way for commercial photography and cinematography. Every Youtube video you watch during the campaign will be thanks to the technology and techniques first pioneered on celluloid over 100 years ago.

On this day in 1895, Oscar Wilde was arrested for attempting to book into Chris Grayling’s B&B; in 1896, the first modern Olympic Games is held. It’s the day in 1917 when the United States declared war on Germany and the day in 1930 when Ghandi began the Salt Satyagraha which ultimately led to independence for India.

Today Rory Bremner turns 49 and Mylene Klaas turns 32 – my age.

2 Big Stories

Gordon Brown triggers general election

Most helpfully, the fact that Gordon Brown was planning to head off to see her Maj today to dissolve Parliament and trigger a general election was leaked to all the papers far enough in advance that they could run stories today, and not have to play catchup tomorrow.

Here’s the Guardian, who have also been leaked enough snippets of manifesto to get their clothespeg ready:

A draft of the manifesto seen by the Guardian pledges that an unprecedented fourth-term Labour government would be “bolder about the role of state intervention in markets” and deliver sweeping constitutional change. Failing police forces could be taken over by their neighbours under one radical proposal.

You’d have thought they wouldn’t want to mention the fact that there are any failing police forces after 13 years of glorious Labour rule. Or that any further constitutional change was necessary.

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Daily View 2×2: 26 May 2009

As we all return to work after the Bank Holiday weekend, the big issues I’ve picked for today’s Daily View are about governance: specifically, how the British state should relate to its citizens or how the world should govern the nuclear ambitions of a rogue state.

2 Big Stories

David Cameron is making a bid for reformist credentials with a wide-ranging speech on democratic accountability and the nature of politics and the state. Previewed in The Guardian, his remarks later today thoughtfully ponder ‘the post-bureaucratic age’ and try to appropriate liberal principles:

The Tory leader, who has in the past week ended the

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    @ Catherine, It's all law not just some law. This is how the EU itself puts it: "The principle of the primacy (also referred to as ‘precedence’ o...
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    If we make appreciable gains at this election, and it seems that we will, what are we going to do with them? At the moment not being the Tories is enough, b...
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