To mark the start of 2012, we’re running a series of posts over consecutive days on the main challenges for the Liberal Democrats in 2012. I’ve already written about the four priorities for the party’s new Chief Executive, Tim Gordon, but as the Liberal Democrats are more than just the one man whilst he has four, this series sets out six for the party.
Quite simply, too many Liberal Democrat ministers have too low a profile. If low profiles came despite working hard to get coverage and to communicate, that might be excusable. After all, that was the fate of some very hard working shadow ministers before 2010.
That excuse does not apply – for those with low profiles not only do not secure media coverage, they do not make use of the channels of communication open to them, such as emails to party members of guest posts on Lib Dem Voice. If you are not getting much coverage and not even taking the easiest steps, there is no-one to blame but yourself.