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Mark Pack

Explaining Cameron’s Coalition: politics as seen through the eyes of MORI polls

By Mark Pack | Wed 3rd August 2011 - 10:24 am

Explaining Cameron’s Coalition is the latest in the series of general election analysis by MORI’s Robert Worcester and Roger Mortimore, this time joined by two other authors. The book is therefore very much the tale of the 2005-2010 Parliament and subsequent general election seen through the eyes of MORI’s opinion polling, with an often pungent analysis which certainly fits Robert Worcester’s happiness to point out when he got predictions right and others got them wrong.

Though there is a smattering of references to polling results from other firms, the great strength of the MORI data is that many of the …

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Posted in Books and Polls | Also tagged , , , , and | 2 Comments
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