Tag Archives: roger mortimore

Mark Pack

Explaining Cameron’s Coalition: politics as seen through the eyes of MORI polls

By Mark Pack | Wed 3rd August 2011 - 10:24 am

Explaining Cameron’s Coalition is the latest in the series of general election analysis by MORI’s Robert Worcester and Roger Mortimore, this time joined by two other authors. The book is therefore very much the tale of the 2005-2010 Parliament and subsequent general election seen through the eyes of MORI’s opinion polling, with an often pungent analysis which certainly fits Robert Worcester’s happiness to point out when he got predictions right and others got them wrong.

Though there is a smattering of references to polling results from other firms, the great strength of the MORI data is that many of the …

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Posted in Books and Polls | Also tagged , , , , and | 2 Comments
Mark Pack

Political Communication in Britain: the latest 2010 election book

By Mark Pack | Thu 19th May 2011 - 8:44 am

Political Communication in Britain, edited by Dominic Wring, Roger Mortimore and Simon Atkinson, joins a long list of books already published on the 2010 general election. As with others it also faces the tough task of finding a niche between the burgeoning coverage of politics in the media, especially online, and the revitalised Nuffield general election series.

In its favour, Political Communication in Britain brings together a strong cast of journalists and politicians who were active participants in the election, with six of the nineteen chapters coming from insiders such as Sky’s Adam Boulton, the Labour Party’s Greg …

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Posted in Books, Online politics and Polls | Also tagged , , , , and | Leave a comment
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