Tag Archives: robert worcester

Mori’s Sir Bob Worcester increases his forecast for Lib Dem seats in May 2015

By Stephen Tall | Thu 16th October 2014 - 8:00 pm

Yes, you read that headline right: founder of MORI, Sir Bob Worcester, increased his forecast of how many seats the Lib Dems would win in May 2015 when asked for a prediction at last week’s Lib Dem conference.

I’ll be honest, though: I don’t think he meant to.

Last year, you may recall he predicted the party would win 24 seats. I certainly remember: Bob Worcester forecasts Lib Dems to be reduced to 24 seats in 2015. I’ll run naked down Whitehall if that’s the result (17th Sept 2013). I …

Posted in Polls | Also tagged bbc daily politics, general election 2015 and ipsos-mori | 39 Comments

Explaining Cameron’s Coalition: politics as seen through the eyes of MORI polls

By Mark Pack | Wed 3rd August 2011 - 10:24 am

Explaining Cameron’s Coalition is the latest in the series of general election analysis by MORI’s Robert Worcester and Roger Mortimore, this time joined by two other authors. The book is therefore very much the tale of the 2005-2010 Parliament and subsequent general election seen through the eyes of MORI’s opinion polling, with an often pungent analysis which certainly fits Robert Worcester’s happiness to point out when he got predictions right and others got them wrong.

Though there is a smattering of references to polling results from other firms, the great strength of the MORI data is that many of the …