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Mark Pack

Jo Swinson presents dossier of evidence that media images have negative impact on body image

By Mark Pack | Fri 12th November 2010 - 1:20 pm

From a party news release:

Co-founder of the Campaign for Body Confidence and Liberal Democrat MP Jo Swinson has given the Advertising Standards Authority (ASA) details of 172 scientific studies which show that exposure to idealised media images has a negative effect on body image for adults and children.

The portfolio of evidence gives a comprehensive overview of research examining the link between airbrushed media images and people’s dissatisfaction with their own bodies.

The Campaign for Body Confidence is calling on the ASA to amend its codes of conduct for advertisers to require airbrushed images of people to be clearly labelled.

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