Soon, members across London will select their candidates to run for election to the Greater London Assembly. Most of the selection campaign e-mails from candidates have included a link to a standalone selection website, which has been approved in advance for publication by the Returning Officer.
As a London-based member who will have a vote, but hasn’t yet decided whether to exercise it, let alone whom to excercise it for, I decided to put the candidate’s websites head to head. At the end of the post, in the interests of fairness, a full list of candidates appears. If I’ve missed off a candidate’s website, please let me know.
What criteria did you use to assess the sites?
Candidates scored big points for:
- Having a manifesto that was easy to find and digest
- A website that was well structured and easy to navigate
- Meeting disabled accessibility and good coding standards (don’t worry if you don’t understand these tests in the review – failed is bad, passed is good).
Bonus points were received for e-campaigning wizardry such as blogs, online video etc. It’s important to note that candidates did not score points for having a website that was bigger than their rivals. In my estimation quality is more important than quantity – the goal of these sites is to win votes, not rival War & Peace.
The majority of sites were reviewed on 17 April. Ajmal Masroor and James Allie were reviewed on 21 April. By this point the selection campaign was well underway, and in my judgement, the sites should have been fully ready to be public. The sites are listed in descending order, the joint ‘winners’ first. Where two sites have a joint score, or no score, the sites are listed in alphabetical order by candidate surname.
Note: this review is a review of the candidate’s ability to put a website together. It’s up to you to decide how important that skill is when you come to cast your vote, so I wouldn’t obsess too much about ‘your candidate’ coming top or bottom of this review.
I’m a candidate, or I built a candidate’s website, and I think you’ve been unfair, what can I do?
I suggest you leave a comment underneath the post, and I’ll reply there too – so if your site is marked up or down for any reason, the rationale for doing so is immediately made public.