Tag Archives: skoda

Yes to AV, car sales and the political brain

If the Yes campaign for the referendum was a car what kind of car would it be? I have a hunch it might be a 2000 vintage Skoda: making steady but unspectacular progress, hampered by an image problem and at risk from more aggressive and agile competitors. Of course in the early 2000s, the Volkswagen group transformed the fortunes of the sturdy Slovak auto with an imaginative re-brand. Does the Yes campaign need to re-think the way it gets its message across? Here are three reasons why I think it might have to:

‘But it’s not red, it’s fast!’

I chew my …

Posted in Op-eds | Also tagged , , , and | 33 Comments
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Recent Comments

  • Jonathan Brown
    I really like this. Thanks for writing about it - I haven't been following Renew Europe developments!...
  • John B Grout
    Excellent piece, Josh. As for seeking others' thoughts on the pitch, here are mine: Labour and the Greens want to do things for you, the Conservatives and R...
  • David Evans
    It's an interesting article, which gives us more to think about, but when it ends with "Government and politics can strive toward this platform ... giving ind...
  • Neil Sandison
    This one of a series of articles recently published in the Liberal Democrat Voice that defines our social liberal values . Frequently the hot house of Westminst...
  • Pawel Urbanski
    This is the right problem to be working on, and I think the answer may be less about the words than about the moments. In my experience people learn what we sta...