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Ed Maxfield

Yes to AV, car sales and the political brain

By Ed Maxfield | Wed 6th April 2011 - 11:26 am

If the Yes campaign for the referendum was a car what kind of car would it be? I have a hunch it might be a 2000 vintage Skoda: making steady but unspectacular progress, hampered by an image problem and at risk from more aggressive and agile competitors. Of course in the early 2000s, the Volkswagen group transformed the fortunes of the sturdy Slovak auto with an imaginative re-brand. Does the Yes campaign need to re-think the way it gets its message across? Here are three reasons why I think it might have to:

‘But it’s not red, it’s fast!’

I chew my …

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