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Ed Maxfield

Yes to AV, car sales and the political brain

By Ed Maxfield | Wed 6th April 2011 - 11:26 am

If the Yes campaign for the referendum was a car what kind of car would it be? I have a hunch it might be a 2000 vintage Skoda: making steady but unspectacular progress, hampered by an image problem and at risk from more aggressive and agile competitors. Of course in the early 2000s, the Volkswagen group transformed the fortunes of the sturdy Slovak auto with an imaginative re-brand. Does the Yes campaign need to re-think the way it gets its message across? Here are three reasons why I think it might have to:

‘But it’s not red, it’s fast!’

I chew my …

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Posted in Op-eds | Also tagged , , , and | 33 Comments
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Recent Comments

  • Tim
    So glad you are a councillor again. Still miss you here....
  • Chris Webb
    Excellent piece. I really like the "I'm a Liberal because..." idea, and will prod my local association along just those lines....
  • Mick Taylor
    Hi Chris. A brave man to take on a seat on Lambeth. I suspect that the great increase in casework is at least partly caused by the huge cutbacks in Local Govern...
  • David Raw
    @ William Wallace William, what's happened to the party's old policy of partnership and co-ownership ? If I remember correctly, our mutual friend Donald Wad...
  • William Wallace
    Roz: This is exactly what we need to get us all thinking. I would add that we need to rethink our approach to political economy. Liberal democracy is easiest t...