Tag Archives: spending

Ed Maxfield

Opinion: campaign spending – did the Lib Dems get it right?

By Ed Maxfield | Wed 12th January 2011 - 11:29 am

You can, famously, prove anything with statistics. But the figures for General Election expenditure, released by the Electoral Commission in December, raise some interesting questions for Lib Dem campaign managers.

It was an extraordinary election in many ways. The TV debates, Cleggmania,the economic crisis and the MPs expenses scandal. All of this perhaps made it a particularly difficult election for the party to manage. Marshalling scarce resources in an unpredictable environment is a tough challenge.

The Lib Dems were always going to be out-gunned on the national stage but did we allow ourselves to be out-gunned and out-manoeuvred …

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