Tag Archives: spending

Opinion: campaign spending – did the Lib Dems get it right?

You can, famously, prove anything with statistics. But the figures for General Election expenditure, released by the Electoral Commission in December, raise some interesting questions for Lib Dem campaign managers.

It was an extraordinary election in many ways. The TV debates, Cleggmania,the economic crisis and the MPs expenses scandal. All of this perhaps made it a particularly difficult election for the party to manage. Marshalling scarce resources in an unpredictable environment is a tough challenge.

The Lib Dems were always going to be out-gunned on the national stage but did we allow ourselves to be out-gunned and out-manoeuvred …

Posted in Op-eds | Also tagged and | 5 Comments
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Recent Comments

  • David Evans
    It's an interesting article, which gives us more to think about, but when it ends with "Government and politics can strive toward this platform ... giving ind...
  • Neil Sandison
    This one of a series of articles recently published in the Liberal Democrat Voice that defines our social liberal values . Frequently the hot house of Westminst...
  • Pawel Urbanski
    This is the right problem to be working on, and I think the answer may be less about the words than about the moments. In my experience people learn what we sta...
  • Simon Robinson
    It's good to have an MP putting herself forward for this. The manifesto seems a bit vague though. All good thoughts and nothing you can really disagree with, b...
  • Robin Bennett
    I am sure Alan will have the sympathies of all of us. The situation is sad and frustrating. Forgive me for making one small point, Alan: you said that 40 Ho...