Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

If you are a member of the party, you can have the Lib Dem Logo appear next to your comments to show this. You must be registered for our forum and can then login on this public site with the same username and password.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • User AvatarRichard Underhill 23rd Oct - 5:43pm
    Can I offer two thousandths? An obituary in the Daily Telegraph recently of Robert Vaughn (the man from U.N.C.L.E.) https://en.wikipedia.org/wiki/Robert_Vaughn was his discovery that an...
  • User AvatarPeter Watson 23rd Oct - 5:26pm
    @Michael Cole ""The LD support for a referendum related specifically to the Lisbon Treaty." Really? In 2010 I voted for a Lib Dem manifesto which...
  • User AvatarLorenzo Cherin 23rd Oct - 5:25pm
    Whether it is expected in the staunch pro EU minds of many in the party, the public are not moving to it in great numbers...
  • User AvatarNonconformistradical 23rd Oct - 4:55pm
    "And given that it’s the UK that has got us into this position, I feel that it is incumbent on our government to at least...
  • User AvatarDav 23rd Oct - 4:25pm
    Or not-then-leader-but-now-leader Cable: https://www.libdemvoice.org/vince-cable-on-european-referendum-1609.html 'No-one under the age of fifty – including the current Foreign Secretary – has had a say on Britain’s membership of...
  • User AvatarDav 23rd Oct - 4:22pm
    Or from this very web-site, see: https://www.libdemvoice.org/ming-speaks-out-on-euro-referendum-%e2%80%9cwe-must-have-a-vote%e2%80%9d-1323.html In which then-leader Campbell first says: 'My own view is that in its present form the substantial differences...