Mark Pack

Three things to remember about your online campaigning

By | Mon 15th February 2010 - 10:20 am

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert

Recent Comments

  • Peter Wrigley
    @David Allen. Thank you for alerting us to Roz Savage's excellent post. That, and the subsequent comments, show that the party's anoraks are well aware of what...
  • Meg Thomas
    I agree that Ed should be supportive and grown up about Andy Burnham's sensible suggestion of more cooperation between parties. we agree with Labour on plenty ...
  • David Le Grice
    Throwing one's hands up and saying that voters always had trouble knowing what we stand for is really missing the wood for the trees. As a smaller party that's ...
  • David Raw
    @ Tristan Ward , "Orban was defeated in Hungary by a liberal conservative,"..... Orban wasn't standing in Berwick-on-Tweed or Westmorland, Tristan, and as...
  • Nick Baird
    Until recently in party briefings we were asked to take solace from the fact that Ed had the best net favourability rating of all party leaders. Not anymore - h...