Three things to remember about your online campaigning

1. Be a tortoise, not a hare

The fast-moving story that sweeps round the world may catch the headlines, but the reality of most internet campaigning is very different: it’s the gradual, consistent and sustained effort that reaps the reward. Unless you’re very lucky, it’s a commitment to building up email lists, web visitors and so on over time which brings results.

2. Don’t expect people automatically to come to you

It’s easy to stick something online – a Facebook page, a blog, a simple website or whatever. But that won’t make people come to it. Just as there’s no point printing a leaflet without having thought about how to deliver it, it’s only sensible to create a new online presence if you also think about how to get people to come to it.

3. Being online isn’t the same as campaigning

Being online can certainly help with campaigning, but don’t confuse bunging up press releases with actual campaigning. Even if you’re doing an excellent job at providing people with good, interesting and timely local news, then that’s doing a good service – but isn’t the same as campaigning.

Read more by .
This entry was posted in Online politics.
Advert

One Comment

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • Jeff
    Michael BG 20th Feb '24 - 1:23am: The Brexiteers thought the EU would not stick to its rules regarding trading with the UK. No rule breaking w...
  • Martin Bennett
    Entering a coalition is inherently perilous for us. In 2010 our vote was divided between convinced Lib Dems, anti-Labour voters, anti-Tory voters and protest vo...
  • Alex Macfie
    Ian Patterson: We were never even in contention in most of the Blue Wall seats we are now targeting. Previously safe Tory seats are now ultra-marginal, and that...
  • Nonconformistradical
    @Mohammed Amin Believe it or not some local objections might actually be valid. Such as a proposal to build in an area which might increase flood risk. Do yo...
  • Mohammed Amin
    I think the journalist John Rentoul deserves a trademark on QTWTAIN (questions to which the answer is no.) I have no objection to self-build for those with t...