Video: The Liberal Democrat Women’s Manifesto

When I saw this yesterday, my blood was boiling for a bit. You have to stick with it, because it does actually get better.

There are a couple of things I’d have done differently. There was no need for body parts to come into the conversation at all. We need to think about all sorts of inclusion, here.

Secondly, I’d have liked a recognition that women face particular barriers and Liberal Democrats want to tackle those – but the way to do that is for us all to do that together. Gender discrimination is bad for everybody.

Another 20 seconds would have given us the chance to show how we have broken down barriers for women by that revolutionary, liberal policy of shared parental leave.  Jo Swinson, Jenny Willott and Lynne Featherstone have done huge amounts to tackle things that really hold women back  in employment, from violence in the home, to stereotypes of what women should look like, to low numbers of women in science and technology.

So, this was ok, but a bit of fine tuning could have made it much better.


* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings

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  • This got better as it went along. One of these days, a party will produce a women-targeted piece of campaigning which isn’t pink and is devoid of hearts…

  • Malcolm Todd 5th May '15 - 2:50pm

    I’m afraid I wasn’t impressed. Yes, it “got better as it went along”. What effect will it have had on people who didn’t stay long enough to get the joke? I’m a fan of irony, but it makes a poor playmate for electioneering.

  • Eddie Sammon 5th May '15 - 3:13pm

    Do people not know how to laugh anymore? It was fun and we have an equalities section in the manifesto. Caron makes a good point by saying it could have been a bit longer, but let’s at least give it credit for the good parts of it. Personally I love a bit of creativity, whatever the topic.

  • Ruth Bright 5th May '15 - 4:51pm

    Was going to moan about it but went out in a gale and delivered for one of our veteran female council candidates instead!

  • If it’s patronising to produce content specifically aimed at women, please explain the following :-

  • What’s even worse, the designer of the above website felt it necessary to render the word “WOMEN” in the logo in… pink.

  • peter tyzack 6th May '15 - 11:49am

    The first bit was obviously satirical, but perhaps not obvious enough, and went on for rather too long. . and perhaps Lynn should have been directed away from waving her hands up and down in the way she did, though perhaps that was to appeal to the male viewer..

  • Lorraine Johnson 6th May '15 - 12:26pm

    Like you Caron I was raging & just about to stop the video after the cute kitten & pink bit Thank Goodness it was a spoof I hope people didn’t switch off before it cut to Lynn

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