Vince Cable is certainly getting out there on social media at the moment.
He’s tweeting several times a day. He’s on Facebook and, like everyone else these days, on Instagram
It was his latest post on Instagram that surprised me – announcing that he’s going to be on Snapchat, a medium most commonly used by the young people I know, from 15th September.
The post announces:
Add my Snapchat and get the behind the scenes look as we fight against Brexit, you can add the account now ready for when it goes live on the 15th! #snapchat#conference#libdem#liberal#brexit#LiberalDemocrat
This is either a sign that the young folk are about to depart Snapchat for somewhere else, or an astute attempt to communicate with them. Given that the people in HQ who know about this stuff are young themselves, I would think it’s the latter.
Each form of social media needs a certain sort of approach. With Twitter it’s short snappy messages. With Facebook, you can go into a bit more detail and show a bit more human. With Instagram it’s all about the pretty pictures and lots of hashtags. With Snapchat, it’s about images, creativity and humour. He’s doing the first three pretty well. We’ll have to see how effectively he uses the fourth.
* Caron Lindsay is Editor of Liberal Democrat Voice and blogs at Caron's Musings
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3 Comments
” . . . the people in HQ who know about this stuff are young themselves, . . . . ”
‘Young’ is a relative term.
He’s tweeting several times a day. He’s on Facebook and, like everyone else these days, on Instagram
Er! I am not on Facebook or Instagram, don’t tweet and have never owned a mobile phone either. However despite all that I seem to be functioning quite happily.
Great that Vince is getting himself out there in all possible ways. However, don’t let HQ get carried away with the idea that everything can be communicated by digital social media. About one third of our local Members don’t even have (or perhaps don’t want us to know they have) email. And that’s probably reflective of our wider local population?