Votematch is back: which party most closely matches your policy preferences?

Following its British debut in the London and then European elections, Votematch is now up and running for the 2010 general election. The idea is a simple one – you answer 30 questions about different policies (less in Scotland or Wales because of devolution) and the site then tells you how closely your answers match those of different parties.

It’s got quite a few nice touches which show how the team have learnt both from experiences elsewhere, particularly the phenomenally successfully version used by one in three voters in Holland, and from their past experience in Britain. For example, you can pick which issues are most important to you and they then get an extra weighting in the results. You can also pick if there are any parties which you would never vote for, and they get excluded.

The results can then be shared via Facebook, Twitter and blogs plus you are given links to further information about the parties, your constituency and who is standing in it. It all makes the site slot neatly into the network of political information and education sites that have grown up in Britain.

There is also a version of the quiz being deployed by the Telegraph which it turns on its general election coverage, which will feature extra questions and benefit from the Telegraph website’s high traffic levels.

Although there was a fair amount of controversy over some of the questions and scoring used in the London elections, what I saw of the questions at the launch yesterday was pretty good. The answers, and further explanatory text, have all been provided by the parties themselves. No one set of questions is going to perfectly match what everyone thinks should be the choices between parties, but this system so far seems to do a pretty good job.

The site is at

If you give it a whirl, why not share your thoughts on it in the comments below?

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This entry was posted in General Election and Online politics.


  • Educational. I wasn’t aware that the party wanted to reduce MPs by about 20%. How on earth does this work when you want to implement PR-STV along with it? You end up with huge areas like Cornwall or rural Wiltshire having 4 MPs.

  • A little surprisingly I scored highest on Lib Dems – surprising in view of my anti-EU views.

    Lib Dem – 74%. Yep, that’s my party!
    Greens – 65%. Never voted for them – probably never will. Some good ideas, but naive and impractical
    UKIP – 55%. Ah, my anti-EU views. But cannot imagine myself ever voting for them. Just look at their line-up – white, middle-aged, middle-class, reactionary ….
    BNP – 47%. This is a joke yes? You would have to poke my eyes out before I’d vote for that bunch of illiterate, innumerate, racist idiots!
    Labour – 40% Conservative – 23%. Have voted for both in the past; and under certain circumstances might do so again e.g. to keep out the fascists!

    If the Euros had been by STV how would I have voted? Not as above. Possibly Lib Dem, Green, Labour, Conservative, UKIP. So how do I end up with the %ages above?

  • Libdems 71%
    Greens 61%
    Labour 46%
    Conservtive 37%

    I’d say it works.

  • Erm:

    “The total hours allowed in a working week should not be decided by the EU.”

    UKIP are “open-minded” about this.

    That can’t be right surely!?

  • Malcolm Todd 1st Apr '10 - 3:08pm

    Apparently I’m 82% Lib Dem. I’m relieved, if slightly surprised. Who knew the party was right about so much? 😀

  • My results are

    Liberal Democrats: 81%
    Green Party: 70%
    Labour Party: 53%
    Conservative Party: 33%

    which seems about right to me

  • Liberal Democrat – 75%
    UKIP – 55%
    Green – 51%
    Conservative – 47%
    Labour – 35%

    Higher than I was expecting score for UKIP, but then the only party I would really consider voting for now is the LD.

  • Mike Falchikov 8th Apr '10 - 4:20pm

    Glad some people have had their preferences vindicated. In my case, having given a Scottish postcode, I was told
    that I was 88% SNP, as against 72% Lib Dem and 57% Labour – this d espite voting against Scottish independence
    and not recording “Sovereignty and Devolution” as one of my principal concerns. My partner had a similar score to
    mine and we are both paid up party members – in her case a Lib Dem councillor as well – and could not conceive
    circumstances where we would not vote LD. I suspect this may be a case of ignorance of Scottish politics on the
    part of the organisers, perhaps believing that the SNPare strong everywhere in Scotland – palpably not the case.

  • I’ve done the test several times over the last few weeks. I’m English but currently live in Northern Ireland. I have come out 9 times out of 10 with Lib Dem as my first choice, closely followed by the Greens.

    In terms of Northern Ireland, I come out with Alliance (the sister party of the Liberal Democrats), followed by the SDLP or Sinn Fein.


3 Trackbacks

  • By How do the media election websites compare? on Tue 6th April 2010 at 11:50 pm.

    […] have a link to the Telegraph’s version of Vote Match which in turn (eventually) gives links to leaflets from The Straight Choice, constituency candidate […]

  • By The LDV Friday Five: 9 April 2010 on Fri 9th April 2010 at 5:11 pm.

    […] the MPs who voted against Labour’s internet freedom clampdown #DEbill (25) by Richard Flowers 3. Votematch is back: which party most closely matches your policy preferences? (11) by Mark Pack 4. Election purdah period: what can and can’t be done? (0) by Mark Pack 5. BNP […]

  • […] has a link to the Telegraph’s version of Vote Match which in turn (eventually) gives links to leaflets from The Straight Choice, constituency candidate […]

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