Mark Pack

What happens if you fail to include an imprint in an online advert?

By | Thu 11th March 2010 - 3:20 pm

One for the techno-legal-political geeks amongst us (hello? anyone still there…?).

Last year when writing about the issues with online imprint rules in the UK I made reference to Florida where:

the Florida Election Commission has banned the use of Google Ads because they necessarily do not include the Florida equivalent of an election imprint – as there isn’t enough room. That ruling is being contested, and may yet trigger a change in the law but it shows the risk of doing nothing and hoping all will come out okay.

The ruling was indeed contested and it was decided that the candidate hadn’t broken the law. I’ve recently found the full Florida Elections Commission ruling online and if you’re interested in this sort of thing, it’s well worth a read.

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This entry was posted in Election law and Online politics.
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