If you’ve tuned your telly to Channel 4 recently, there’s a good chance you would have seen a dog in a suit, interviewing Channel 4 stars about the virtues of the channel. You can see the ‘Underdog’ advert here.
The underdog hears from the likes of Adam Hills and Jon Snow about how Channel 4 is able to offer alternative views and take risks, because of its not-for-profit status as a publically owned station.
So why does Channel 4 feel the need to advertise to justify its own existence?
The privatisation of Channel 4 is a genuine worry under a Tory government. The current culture secretary is right-winger John Whittingdale, who actually proposed privatising the channel as far back as 1996 with an amendment to the broadcasting bill. Reporting of Whittingdale’s appointment as culture secretary has focused on what this might mean for the BBC, but it is likely Channel 4 is firmly in his crosshairs too.
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