Author Archives: James Gilmour

James Gilmour

Why a liberal response to taking back control matters

By James Gilmour | Mon 1st October 2018 - 10:02 am

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

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Posted in Op-eds | Tagged and | 13 Comments
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  • Rif Winfield
    Whatever the multiple roles which the Navy must undertake (and here I fully agree with you, Edward), what is essential is the quantity of vessels. However effec...
  • Nick Baird
    @Jana - there is a huge difference between the relatively confined space of the Black Sea (and the Azov Sea in particular) and the North Atlantic where the area...
  • Steve Trevethan
    Might the "Future of War "and its present state also be affected by decisions relating to deciding who are the actual enemies? Might the Russia-Ukrains war b...
  • Edward marsh
    Thanks for the comment Jana. I’m not sure it’s “wrong” per say as the navy has a wide reach of maritime security responsibilities, many I outlined, the ...
  • James Hargrave
    A timely piece given current events. Chronic underinvestment in our energy resilience (especially gas) has left us very exposed, and assuming that isn't solved ...