Author Archives: James Gilmour

Why a liberal response to taking back control matters

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

Posted in Op-eds | Tagged and | 13 Comments
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Recent Comments

  • User AvatarJohn Marriott 23rd Aug - 10:13pm
    I see that Mr Edmonds currently resides in France. This is probably not going to go down well; but am I the only person, who...
  • User AvatarJoseph Bourke 23rd Aug - 9:38pm
    Michael BG, there is a good discussion of the issues around affordability and phasing on the Citizens Income trust site https://citizensincome.org/faqs/#Howpay
  • User AvatarMark Blackburn 23rd Aug - 9:07pm
    It’s deliberate. These kind of people know that if they expose themselves, the truth will out, so they avoid the risk. Far better to push...
  • User AvatarDavid Raw 23rd Aug - 9:03pm
    @ Geoffrey Dron. No problem, Geoffrey, just keep off the Scottish ginger beer. @ TCO. If you're insinuating what you appear to be insinuating, and...
  • User AvatarGeoffrey Dron 23rd Aug - 8:57pm
    @Richard Kemp -accepted. Now LibDems must press for extended devolution in the N of England https://www.yorkshirepost.co.uk/news/uk/we-want-100-per-cent-devolution-across-the-north-business-leaders-urge-boris-johnson-1-9914989
  • User AvatarPaul Barker 23rd Aug - 8:49pm
    It seems that "Revoke to have a Referendum later" would be Illegal. Asking for another Extension ( would that be the 3rd or 4th ?...
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