Author Archives: James Gilmour

Why a liberal response to taking back control matters

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

Posted in Op-eds | Tagged and | 13 Comments
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Recent Comments

  • Jonathan Parry
    This is an interesting article. One Nation Toryism never got going until the demise of the Liberals in the 1920s (Disraeli certainly never practised it). To t...
  • Peter Davies
    In Latin it may be a gerund but in English it's a noun. If I were to object to the Government's referending of the public, that would be a gerund....
  • Alex Macfie
    Except that "referendum" is not a Latin 2nd Declension Neuter noun. It's a gerundive; as such it is used in English differently from Latin so should take an Eng...
  • PM
    @ PM, It can be either. I do remember from my schooldays that the plural in Latin involved replacing the 'um' of a neuter noun by an 'a'. I must have managed...
  • Alex Macfie
    It's "referendums"....