Author Archives: James Gilmour

Why a liberal response to taking back control matters

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

Posted in Op-eds | Tagged and | 13 Comments
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  • Dan
    David Raw... Not the daily express. It was a link in the Euro News. I have to go through the link to copy and paste it up here...
  • Peter Watson
    @Michael 1 "We need to promise to scrap tuition them [fees?]." Having defended/supported the 2012 system of tuition fees and repayment for the last 9+ years de...
  • Iain Sharpe
    Like James Moore, I don’t know what constitutes a ‘fake’ newspaper. There are no rules that say political parties can’t use newsprint or have to use set...
  • Paul Fisher
    It's great that Joe Biden is President BUT 74 million Americans voted for Trump. Think about it. The problem is deeper that cheap shots at Europe....
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    An existential crisis methinks....