Author Archives: James Gilmour

James Gilmour

Why a liberal response to taking back control matters

By James Gilmour | Mon 1st October 2018 - 10:02 am

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

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Posted in Op-eds | Tagged and | 13 Comments
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Recent Comments

  • Tim
    Hywel - the source of the "Norwegian gas is cleaner than UK gas" is here - https://www.petro-online.com/news/fuel-for-thought/13/sp-global/two-thirds-of-uk-and-...
  • Jason Connor
    No that was Nick Clegg in full flow on tuition fees....
  • Jason Connor
    I couldn't agree more with the first 3 posts. I heard a figure of 75% of households still use gas. The council stopped installing heat pumps on my estate as the...
  • Hywel
    "According to the regulator’s own figures, pipeline gas from Norway is produced with less than a third of the emissions of Britain’s North Sea output." W...
  • Chloe
    Well said David. There are 20 million gas boilers in the UK & not everyone has a spare few grand to change to heat pumps or have a suitable system that enab...