Author Archives: James Gilmour

Why a liberal response to taking back control matters

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

Posted in Op-eds | Tagged and | 13 Comments
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    I trust the MPs are also monitoring the feelings of all trade unions who are considering strike action. The workers hsve not had good pay rises for some time.Eq...
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    @Caron Lots of things to unpack, so I can’t respond to all the problematic things written You do say that you agree that everyone has the right to say t...
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