Author Archives: James Gilmour

Why a liberal response to taking back control matters

When Vote Leave chose their slogan they broke the mould of British politics. It stood in stark contrast to the established formula of successful general election narratives. New. Better. Ambition. Difference. Forward. Fairness. Future.

Vote Leave initially intended to go down the same route. Vote Leave, Get Change. But a last minute change from campaign director Dominic Cummings left the campaign as Vote Leave, Take Back Control. Cummings, fascinated by psychometric voter profiles, intended the slogan to act as a direct channel to voters with authoritarian tendencies. It worked. Campaigners hammered in the message at every opportunity and Leave won …

Posted in Op-eds | Tagged and | 13 Comments
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Recent Comments

  • Rif Winfield
    First let me say that I've been campaigning for STV elections for over half a century (February 1974 is when I initiated the Liberal Action Group for Electoral ...
  • Jason Connor
    Try and listen to Sharon Graham's speech, the Unite General Secretary at their conference. Now that's what I call a radical progressive speech, not Andy Burnham...
  • Jana
    @Peter Davies “ Many now pay off their mortgage, inherit their parents’ house and get a private pension at about the same time. All those things are prefer...
  • Peter Davies
    "Has anyone mentioned UBI?" surprisingly not yet on this article. Both Mick who points out that the pension is not high and those who point out the massive weal...
  • Chris Perry
    @Meg Thomas There is a wealth of empirical evidence. Could I suggest you read by book....