For the past six months, while liberals everywhere were biting their nails, the LDO North American Branch were analysing data sources and talking to anyone they could to gain useful insight into the US Elections.
The result is a report and Paddy Ashdown Forum / Liberal Democrats Overseas webinar entitled US Elections: Insights and Lessons for Lib Dem Campaigning to be held on Monday January 18th at 18:00 GMT.
So, what are the insights and lessons learned? The LDO report distills it all down to 7 key insights.
1. The ‘non-campaign’ campaign: Virtual campaigning comes of age
While Trump repeated his 2016 strategy, relying heavily on big rallies and live cable news coverage, the Biden team relied on virtual campaigning tactics. Democrats had to completely rethink how to connect with voters, finding new, imaginative ways of re-creating the emotional connection over the phone, text, Facebook message, and Zoom. In fact, virtual campaigning turned out to be more efficient, greatly extend reach, and be as impactful as traditional in-person events and door-knocking operations.
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