Author Archives: Lauren Keith

Each day seems to bring another installment in the ongoing sagas of the red and blue camp. Either it’s the EU referendum backbiting and divisiveness in the Tory party or the long, slow and painful fall out from Corbyn’s election and the unleashing of some rather unsavoury elements in the party.

Scandal, drama and political machination may command media attention and interest from keen political observers, but it’s another nail in the coffin for the reputation of politicians and crucially politics in the eyes of the voter.

Politics should be about improving people’s lives, creating a more harmonious society and ensuring that our country is in the best position economically both now and in the future. In a word it should be about ‘opportunity.’ Opportunity and improvement is something we all strive for and is a uniting and resonant word shared with people across classes, faiths and creeds. It’s a word that often crops up in our conference speeches, slogans and leaflets because it is a natural fit for our party, but now is the time to make it central to our message and communications.