Author Archives: Rob Dale

The Independent View: Local government, social media and what the public really wants

By Rob Dale | Thu 20th October 2011 - 2:53 pm

To many, social media seems the ideal way for government – especially local government –  to engage in more dialogue with communities in a way that is low cost, time-efficient and allows a two way (or indeed a multidirectional) relationship.

But how many normal people follow their council on Twitter? Research done by the LGiU found that in the vast majority of cases it is about 1% of the constituency.

Social media has the potential to play a huge role In engaging people with political system whilst saving cash. Examples like the BwD Winter  page – which Blackburn with Darwent …

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Posted in Online politics, Op-eds and The Independent View | 6 Comments
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