Belated LDV statporn for 2009. And my answer to the question, does it matter?

Call it laziness, call it New Year ennui, but I’d half a mind not to re-commence my monthly LDV statporn posts. I realise they can be a little bit self-congratulatory and/or self-obsessed. But I’ve finally got round to doing it. And here’s why.

First, because I think it’s only fair to LDV’s readers and, more importantly, our contributors (both those who write for us, and those who comment on what’s written here) to know how many people read this site. It is not my blog, or that of any of the small, volunteer team who runs LDV: it is a collective blog for and by Lib Dems. Clearly that concept only really works if we have some kind of critical mass. And fortunately, thanks to y’all, we do. Statporn is one way in which we demonstrate that LDV is working: to ourselves, to our fellow Lib Dems, and to those from beyond the party who read us.

Secondly, I noticed Liberal Conspiracy and Labour List have both published their year-end statporn: roughly 400,000 and 300,000 absolute unique visitors respectively. Lib Dem Voice (as you’ll see below) is within touching distance, at just under 300,000 for 2009.

We are, it’s true, all some way behind the two blogging behemoths, Iain Dale and Guido Fawkes. Neither published their absolute unique visitor counts for 2009, but I expect both broke the one million mark. Iain fell just short of one million absolute unique visitors in 2009 – see his post here; I imagine Guido will have exceeded that milestone. That’s a sizeable achievement, and – whatever LDV readers think of them – one for which they both deserve credit, as single-minded, single-author blogs which have built a large audience of loyal readers.

But size isn’t everything, of course.

For a start, while the big political blogs are read by the political-media commentariat, we are all still minnows compared to the mainstream media: The Independent, the UK’s lowest-selling newspaper, is bought every day by more people than read Iain’s blog for free in a month.

Nor does audience reach necessarily equate to influence. Put it this way, whose views do you take more seriously: Matthew Parris’s or Richard Littlejohn’s? The latter, in the Daily Mail, is vastly more read than the former, in The Times. But it is Mr Parris’s columns which are more likely to influence mainstream media and shape the national political conversation.

Which leaves us where, exactly? Well, it means statporn has a use, just as newspaper circulation figures do. It’s good to be transparent and honest about your readership. But in publishing ours, LDV well recognises that we – and the rest of the blogosphere – are nowhere near as important as the noise that’s generated sometimes suggests.

2009 statporn

Whether you’re a regular here, or an occasional ‘popper-by’, we’re delighted you looked in.

  • If you want to keep up-to-date with LDV in the future, then why not sign up for our daily email alerts: easy-to-navigate links to LDV articles delivered to your inbox every morning;
  • If you enjoy reading LDV, why not try writing for LDV?
  • If you’re a party member, don’t forget to check out our private members’ forum;
  • And if you value LDV’s work throughout the year, please consider making a donation to our running costs: this is a not-for-profit blog, and the whole team donates their time and effort free of charge. Any money you choose to give will help make LDV even better in 2010.

* Google Analytics’ term: it broadly means people using almost 300,000 different computers visited LDV at least once. Some people may be counted more than once (eg, home and work computer),whilst some people may not be counted (eg, two different people use the same computer, or someone reads the site through a feed reader without ever actually visiting it).

Read more by or more about or .
This entry was posted in Op-eds and Site news.


Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

Please complete the name of this site, Liberal Democrat ...?


Recent Comments

  • expats
    Peter Davies 2nd Dec '22 - 8:08pm..........or to put it another way, Labour lost 9773 votes, Tories lost 14583 and we only lost 1366......... or, to put it a...
  • Merlene Emerson
    Thanks Mark for this tribute. Shocked and saddened by Robert's sudden passing as he was still so alive and full of ideas for new projects. I joined the World Tr...
  • Martin
    Alex Macfie and Nonconformistradical: As I wrote, the underlying voting dynamics in a byelection are not always straightforward, however in general and certa...
  • Peter Davies
    or to put it another way, Labour lost 9773 votes, Tories lost 14583 and we only lost 1366....
  • Nonconformistradical
    @Martin I suggest you go and look at some past results for Chester - it's a long time since we've had a decent result there. See