Campaign Corner: How can I best use Facebook?

The Campaign Corner series looks to give three tips about commonly asked campaign issues. Do get in touch if you have any questions you would like to suggest.

Today’s Campaign Corner question: How can I get the best out of Facebook for my ward branch?

Around half the UK’s population is on Facebook, so if you’re wondering what to spend time on campaigning online, then Facebook is a very good choice (perhaps these days it is second only to email). Three pieces of advice then, as is traditional:

  1. Create a Facebook Page for your ward/community Lib Dem team: More than one person can administer a Facebook Page, meaning you can share the work around and have a better run Facebook presence than if you are trying to do everything through your own personal profile. It also means you have a bit of separation between your personal activities on Facebook and the political ones. Additionally, Pages come with better management and promotion facilities, such as integration with adverts and statistics on usage.
  2. Post at least three updates a week, including one photo: Your Page needs to get seen by people in order to be useful. A good tempo of updates gives your Page a better chance of being seen by peple in their newsfeed. Regularly use photos in those updates as Facebook gives a higher priority to them, and when they do appear in people’s newsfeeds they are more eye-catching than plain text.
  3. Post updates the encourage people to respond: the more that people click ‘like’ or ‘comment’ on your Page updates, the more prominence Facebook gives the Page in people’s newsfeeds. So encourage interaction by doing things like posing questions. Don’t simply tell people about a local issue; ask them their view on it.

Got any other tips? Please do share them in the comment thread below.

Want to know more about local campaigning? Campaigning In Your Community by myself and Shaun Roberts should be right up your street. It’s available for only £4 from ALDC and you can read an extract for free here.

* Mark Pack is Party President and is the editor of Liberal Democrat Newswire.

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This entry was posted in Campaign Corner and Online politics.


  • Richard Dean 6th Mar '12 - 4:04am

    I am old enough to be familiar with slide rules and log tables, so ….. a list of step by step instructions would be awfully useful here!

  • Graham – the Team London page (which I help with) is a good example of an active Facebook page that is for a team (the London Lib Dems in this case), and which mixes up short text updated with photos, videos etc.

    If fact, if you’re running a Facebook page for somewhere in London, quite a lot of the content posted to it can be reused on your own page.

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