I read August’s AdLib today with much dismay. I wonder how many of us have found ourselves squatting beside a hole in the road, posing for a photograph, and subsequently pondered on why we weren’t voted in?
I completely understand the rationale of acknowledging local priorities and the important safety considerations of potholed roads, but are we getting our priorities right when we establish major campaigns over such mind-numbing issues?
Surely the focus on these little concerns, at the expense of far more important and life-altering policies, only diminishes LibDems in the perceptions of potential voters?
Do we really want to be viewed as pettifogging obsessives about the depth of tarmac when essential services such as schools, health, housing and social care are under threat?
Although I am repeatedly advised by the pundits and pollsters “This is what the focus groups are talking about” I do not find that this is the first concern on the electorate’s lips when we talk on the doorstep. Voters want to know about drops in local education standards, the lack of public transport to enable rural employment and, increasingly, the loathed bedroom tax.
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