The Daily Mail alights on a Government Equalities Report commissioned by our Jo Swinson and, of course, hones in on the one paragraph in 12 pages that mentions sex.
But just doing the dishes can really spice up a marriage.
That, at least, is the advice from a report backed by Liberal Democrat equalities minister Jo Swinson. It calls on men to do more to support gender equality campaigns – and isn’t coy when it comes to spelling out the potential perks of hoovering.
It claims that everyone in a family becomes ‘happier and healthier’ if men participate ‘fairly in the home’ by sharing childcare duties or household chores.
It goes on to say: ‘Equity in the home is associated with a range of benefits including improved sexual relationships.
‘Where women report an equitable relationship with their partner they are more likely to be having frequent sex.’
The thing is, the research cited in that report is 20 years old. It is, of course, stating the obvious. Let’s face it, if everyone shares the work, there’s bound to be more time for fun.
If the Daily Mail had devoted even half the space it gives over to stories that can be filed under the heading “Woman Goes Out Wearing Clothes” or to having a go at women for working outside the home, or being stay at home mothers, or being too fat, or being obsessed with diets, or being too needy in relationships, or scaring men by being too independent, to promoting this research, they could have driven a really positive cultural change.