A little over three years ago, just as Cameron named the date for the 2016 Europe referendum, I set up a Facebook page as a place to … well, I wasn’t sure, to be honest … however, I knew I wanted to campaign online as well as face-to-face.
I threw myself into that referendum campaign. I did plenty of street campaigning right across the South West, speaking with voters in places like Truro, St Austell, Liskeard and Plymouth as well as Taunton, Stroud, Bristol and Bournemouth.
Also when I wasn’t shuttling between high streets wearing the uniform of the time – an “I’m IN” T-shirt is worn tightly and awkwardly over all one’s other clothes – I was populating that Facebook page with news, links that helped willing volunteers to find local campaign opportunities, and a whole host of other things.
Moreover, that has never stopped. Now, three years later, the Campaign to Remain – keep Britain in Europe Facebook page is a community of over 55,000 people. In the last four weeks alone the page’s posts have reached 1.4 million people and generated 1.3 million engagements – that’s likes, comments, clicks on links, etc. The top post alone has been seen by 135,300 people and generated 49,900 engagements.