How good is Ashcroft’s marginal seats operation?

With the question of how well Lord Ashcroft’s marginal seats campaign for the Conservatives really is doing back in the news, now seems a good time to remind people of this which I wrote in 2007:

How good is Ashcroft?

Well, here’s his own account of his record supporting target seats at the 2005 general election:

The national swing from Labour to Conservatives was 3.2 per cent, yet the swing in the seats which we supported was 3.8 per cent.
Dirty Politics, Dirty Times by Michael Ashcroft, p.296

You read that right: by his own admission, all his expertise and money achieved was a paltry o.6 per cent extra swing.

Given the campaign I ran at the general election secured a Labour to Liberal Democrats swing that was 9.8 points above the national average, I guess that makes me 16.3 times better than Lord Ashcroft.

Do drop me a line Michael; my consultancy rates would be very competitive…

I’m sure he’s got better since, but even so the idea that he’s a campaigning mastermind is by no means an open and shut case. A campaigning mastermind, after all, would have seen the tax problem coming.

Read more by or more about or .
This entry was posted in News.
Advert

3 Comments

  • Hopefully the Tories still won’t have perfected marginal seat campaigns to the extent we have.

  • Bill le Breton 10th Mar '10 - 9:38am

    Mark, did anyone do any research on Anthony Jacob’s target seat operation in 1997 (smiley here if I could do one)
    B

Post a Comment

Lib Dem Voice welcomes comments from everyone but we ask you to be polite, to be on topic and to be who you say you are. You can read our comments policy in full here. Please respect it and all readers of the site.

To have your photo next to your comment please signup your email address with Gravatar.

Your email is never published. Required fields are marked *

*
*
Please complete the name of this site, Liberal Democrat ...?

Advert



Recent Comments

  • Brad Barrows
    As I understand it, climate change means we get more periods of really heavy rain that could overwhelm sewerage systems in urban areas, leading to sewage backin...
  • Martin
    Supporting a referendum and supporting independence are different questions. I believe we need to support in principle Scotland's right to self-determination. ...
  • Russell Simpson
    Don't forget that the Scottish electoral system is not proportional. Greens/SNP did not get 50% of votes. In 2011 SNP got 55% of seats from 45% of votes...
  • Brad Barrows
    John, the Mandate argument for a referendum is the fact that the SNP and the Greens both made support for an independence referendum a clear manifesto commitmen...
  • Jeff
    David Raw 29th Jun '22 - 10:49am: It should be banned, made a criminal offence and carry severe financial penalties. An outright ban is unreal...