How leaflets used to look: a 1920s Liberal attack leaflet

Earlier this week I blogged about the skilful presentation of the Liberal Party’s economic plan in a 1929 leaflet, but what about leaflets having a go at other parties? Here is how the Liberals of the time attacked Labour’s Land Policy:

1929 Liberal Party leaflet (front): Land Policy

1929 Liberal Party leaflet (back): Land Policy

(Click on images for larger versions)

As you can see, there’s nothing that new about quoting a party’s own MPs against it when attacking a policy idea, and the use of sub-headings is a great example of how they are at their best when you get the message simply by reading them and ignoring the rest of the leaflet. The message comes through loud and clear from “Not practical politics … Open to serious criticism … The war-time argument exploded”.

* Mark Pack is Party President and is the editor of Liberal Democrat Newswire.

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