… We’d say a big thank you to the 34,668 ‘absolute unique visitors’* who read Liberal Democrat Voice in July. This brings our absolute unique visitor readership for the last year to date (1 July 2010 – 30 June 2011) to 509,455.
The 5 top-read stories during the month were:
- Opinion: Nick Clegg didn’t suck up to Murdoch – that’s why his minions tried to destroy him (28) by James Percival
- Opinion: Verdict from the first Mayoral Hustings – it’s a two horse race (40) by Simon McGrath
- What does the Inverclyde result mean for the Scottish Liberal Democrats? (25) by Caron Lindsay
- Stephen Gilbert MP writes: UK housing policy in crisis (22) by Stephen Gilbert MP
- How do we build the Lib Dems’ core vote? (74) by Iain Roberts
And the top 5 traffic sources for Lib Dem Voice in June were:
Whether you’re a regular here, or an occasional ‘popper-by’, we’re delighted you looked in.
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* Google Analytics’ term: it broadly means people using almost 35,000 different computers visited LDV at least once. Some people may be counted more than once (eg, home and work computer), whilst some people may not be counted (eg, two different people use the same computer, or someone reads the site through a feed reader without ever actually visiting it).
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4 Comments
Am I alone in thinking there is something incompatible about declaring 34,668 ‘absolute unique visitors’ for one month and 600,186 ‘absolute unique visitors’ for 12 months?
Did someone add together the ‘absolute unique visitors’ for each of 12 consecutive months and assume it gives the correct figure for the year? Unless I completely misunderstand what ‘absolute unique visitors’ means, then of course it won’t.
You’re quite right, Simon, my mistake. I’ve had to compile the figures in an Excel spreadsheet after we switched Google Analytics accounts last year. I’ve just checked and the correct figure (1 Aug 2010 – 31 July 2011) is 509,455 ‘absolute unique visitors’. I’ve amended the article.
Yes because a “unique visitor” could return the next month and be counted twice if you just multiply the figures to give an annual figure.
It’s an easy enough mistake to make with statistics though, but as pointed out means you overcount by 91,000 visitors.
Google Analytics allows you to choose any time period you want, so you shouldn’t need an Excel spreadsheet.
Bear in mind though that a certain number of those unique visitors are just search engine spiders, robots etc…
@John Brice “Google Analytics allows you to choose any time period you want, so you shouldn’t need an Excel spreadsheet.”
As I say, though, we changed accounts in the middle of last year, so there wasn’t Google Analytics data covering the full, previous 12 months – hence the spreadsheet.