LDV survey: The qualities members want from the Lib Dem party president (and whose campaign reached most members)

Lib Dem Voice has polled our members-only forum to discover what Lib Dem members think of the contest for the party presidency, the Comprehensive Spending Review, the Coalition, and the performance of key party figures. Almost 600 party members have responded, and we’re currently publishing the full results.

As today is the day the result of the contest to become party president is declared, here’s a Wordle illustrating what party members feel are the most important qualities whoever is successful should bring to the role (click on the image to enlarge)

‘Party members’ are the two biggest words, but after that comes ‘ability’ (both lower- and upper-case), with many variations on ‘communication’ (media, voice, communicator, represent etc). Will Ros Scott’s successor live up to these qualities? Time will tell…

And as an extra bonus here’s our survey result showing how successful the respective presidential teams were in reaching out to the party membership at large…

How have you been contacted by the two candidates or their campaign teams? (Please tick all that apply.)

    Team Farron:
    Tim Farron’s campaign – by email 79%
    Tim Farron’s campaign – by post 43%
    Tim Farron’s campaign – by social media (Twitter, Facebook, YouTube, etc) 36%
    Tim Farron’s campaign – personal contact (with Tim himself, or in conversation with a supporter) 22%
    Tim Farron’s campaign – by phone 3%
    I have heard nothing from Tim Farron or his campaign team 8%

    Team Kramer:
    Susan Kramer’s campaign – by email 79%
    Susan Kramer’s campaign – by post 44%
    Susan Kramer’s campaign – by social media (Twitter, Facebook, YouTube, etc) 21%
    Susan Kramer’s campaign – personal contact (with Susan herself, or in conversation with a supporter) 12%
    Susan Kramer’s campaign – by phone 2%
    I have heard nothing from Susan Kramer or her campaign team 8%

An intriguing set of results… they appear to show that on email, postal and phone contact there was no real difference between the success of the campaigns of either Team Farron or Team Kramer. However, on both social media (36% to 21%) and personal contact (22% to 12%), Tim Farron scores notably better than Susan Kramer.

If our survey results are at all accurate, and Tim is destined to win the contest by a 2:1 margin, it will be at least in part down to his campaign’s ability to motivate supporters both through the internet, and also through personal conversations. Tim has successfully created a ‘buzz’ of momentum around his campaign, and that — in conjunction with his message that he will be the loud, authentic voice of the party at large — looks set to deliver him victory.

# Over 1,200 Lib Dem paid-up party members are registered with LibDemVoice.org. 580 responded to the latest survey, which was conducted between 3rd and 10th November.
# Please note: we make no claims that the survey is fully representative of the Lib Dem membership as a whole. However, LibDemVoice.org’s surveys are the largest independent samples of the views of Lib Dem members across the country, and have in the past accurately predicted the results of the contest for Party President, and the conference decision to approve the Coalition agreement.
# The full archive of our members’ surveys can be viewed at www.libdemvoice.org/category/ldv-members-poll

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This entry was posted in LDV Members poll, Online politics and Party Presidency.


  • I suspect that if Tim wins it will be almost wholly down to his stance on tuition fees, and the social media support he gained thereby. A few weeks ago, I barely knew anything about him other than that he was Westmorland MP and turned a small majority into a large one.

  • “I suspect that if Tim wins it will be almost wholly down to his stance on tuition fees”

    I suspect it’s got more to do with his (and his team’s) campaigning and communication skills. Also, right now, members want their voice to be heard within the parliamentary party, and that’s exactly what Tim will be elected to do!

  • rather as expected, the LDV survey results were wrong: the LDV Forum members are skewed more towards activists (Tim Farron’s strongest area) and under-represent armchair members, particularly older ones and those who aren’t as e-engaged (for whom Susan Kramer has a much stronger profile – longer as an MP, appearances on Question Time etc). Fairly predictable discrepency given the respective electoral strengths of the 2 candidates.

  • sorry, for “wrong” read “had limited predictive value” 😳

  • @Dominic – LDV did however call the winner correctly, even if the margin of victory was, er, less modest than projected.

  • @Dominic – LDV did however call the winner correctly, even if the margin of victory was, er, more modest than projected.

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