What other Lib Dems can learn from County Durham
Ahead of the local elections in May, Liberal Democrats in County Durham were facing all-up elections on new council boundaries, requiring more candidates than the party had ever stood before.
They rose admirably to the challenge, standing a record number of candidates, making a net gain in the face of a Reform wave, becoming the official opposition on the council – and continuing to make progress since, including with a by-election win off Reform.
A very impressive record of progress, based in part on flipping around one of our usual approaches. Often we talk about how growing our membership is important to help smaller local parties grow and succeed. But in County Durham they did it the other way round. They identified the most pressing need: for more local election candidates. Then they searched widely for people willing to take on the role, and only then, for those who were not yet members of the party got them to sign up. In other words, they prioritised specific recruitment of people to fit the most needed local roles, and membership growth followed from that.
People who had grown up in areas without any Lib Dem local election candidates were strongly motivated by their personal experiences to want to change that. Membership growth was the later consequence, rather than the initial focus.
Alongside that, they followed our best practice in how to get more members volunteering – breaking down big tasks into small steps people could take on, having a regular schedule of when help would be needed and advertising internally for ways people can help other than, or in addition to, leafleting and canvassing.
That is an important lesson for us to learn more widely, as there has been an odd duality of the story about grassroots strength in the last few years. On many measures, there has been clear and sustained progress – more councillors, fewer councils with no Lib Dems on them, more canvassing taking place outside target seats, fewer council wards going without a Lib Dem candidate and more extensive delivery networks. Yet alongside that our membership total is back to where it was before the (anti-)Brexit boom in membership.
Part of the reason for these contrasting pictures is that the immediate incentive across the party is to find people to help share the workload with. Hence, for example, asking a keen supporter on the doorstep to become a leaflet deliverer rather than a member, as helping get those leaflets out is the immediate priority.
What County Durham shows us, perhaps, is that rather than focusing on membership itself but instead focusing on recruiting people to needed roles may be the way forward – both to bigger local campaign organisations and higher party membership.
Good news for Lib Dem leaflet designers
A new version of Affinity – the software package widely used in the party to design leaflets – is out. Even better, it is now free. There are some advanced paid-for features, but you can do everything needed to produce cracking leaflets with the free version.