Category Archives: Social Media

The power of Facebook Live video

Facebook, YouTube, Instagram, Twitter and other social media platforms all allow you to create Live videos. The time people spend watching Facebook Live videos has quadrupled in the past year and generate more engagement than pre-recorded videos.

Around one in five videos on Facebook is a Live video and across all social media channels Live video is expected to grow 15-fold by 2022, making up around 17% of all internet traffic.

So how do you incorporate live streams into your social media campaign?

Vikki Slade, Leader of BCP Council and Liberal Democrat Councillor for Broadstone Ward, is not only a big believer in the power of social media, but has found engaging ways to make Live video part of her social media strategy. She says:

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